Marketing podcast: listen for some great marketing tips
New marketing podcast! Click the link below for some great marketing tips! On 27th June I was very pleased to be invited on to Koast Radio’s Mind Your Own Business show. In the recording below you can hear me chatting to host Ian Conway about what marketing is,...
Brexit: 7 important marketing lessons
Time to nail my colours to the mast: I’m one of the 48% and I am shocked and disappointed by the referendum result. But the people have spoken and we all need to move forward and make the best of the situation. As always, for businesses there are both threats and...
Copywriting: why rules are made to be broken.
Today there was a minor social media storm over a billboard that TfL had commissioned at a total cost of nearly £100k (I’m clearly pitching to the wrong businesses). The poster contained the headline “TfL doesn’t make a profit because we reinvest all our income to run...
North East Expo 2016
Had a great time at the North East Expo, which has become an essential part of the business calendar. If you are a North East based business, it’s highly recommended for the networking and for the excellent seminars.
I was proud to be one of the speakers, giving…
Upcoming Marketing Events (and a great new course)
I’ve got a busy couple of weeks coming up. I’m going to be at a number of events offering great marketing tips and help and would love to meet you there.
First of all (and very short notice, sorry!), I am going to be at WP North East (at Campus North)…
The sobering realities of app development and why your marketing strategy needs to be right
This is a brilliant, sobering article about the realities of being an app developer, especially if you rely on a single route to market via the App Store. There are plenty of lessons, but the most important is to plan your marketing strategy for long term development...
Don’t be like the Army: why reverse psychology marketing can be a risky strategy
The Army’s latest campaign is an example of reverse psychology marketing. Could this work in your marketing strategy or is it too risky? Find out in the latest Msgworks blog.
Don’t be like Apple: why discount price offers are terrible.
Today I received an email from Apple. This itself is not unusual, but the enclosed copy and discount price offer was so out of the ordinary that I at first dismissed the email as spam or even a phishing scam. But no, apparently Apple really is offering up to £275...
Recent Comments