Marketing podcast: listen for some great marketing tips
New marketing podcast! Click the link below for some great marketing tips! On 27th June I was very pleased to be invited on to Koast Radio’s Mind Your Own Business show. In the recording below you can hear me chatting to host Ian Conway about what marketing is,...
Brexit: 7 important marketing lessons
Time to nail my colours to the mast: I’m one of the 48% and I am shocked and disappointed by the referendum result. But the people have spoken and we all need to move forward and make the best of the situation. As always, for businesses there are both threats and...
North East Expo 2016
Had a great time at the North East Expo, which has become an essential part of the business calendar. If you are a North East based business, it’s highly recommended for the networking and for the excellent seminars.
I was proud to be one of the speakers, giving…
Don’t be like the Army: why reverse psychology marketing can be a risky strategy
The Army’s latest campaign is an example of reverse psychology marketing. Could this work in your marketing strategy or is it too risky? Find out in the latest Msgworks blog.
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