On Monday, I wrote a blog about Brexit marketing lessons. I looked at the campaign from a marketing perspective and offered some practical insights for you to adopt in your marketing. I also criticised the lack of emotional appeal in the Remain campaign.

Well now, ad agencies Saatchi & Saatchi and M&C Saatchi have revealed some of the creative work that was rejected by the campaign managers.

Was this work better than the official campaign? Was it riskier? Would it have made a difference?

Follow up lesson: be very careful of design by committee. What is better:
a) a powerful message that drives sales, recall and brand – but that might alienate your non-core customer base.
b) a weak message that doesn’t alienate anybody, but also fails to engage your target audience or drive sales.

Have a think and let me know!

Subscribe for great marketing news, tips and freebies.

Join our mailing list to receive the latest marketing news, updates and tips from Msgworks.

Msgworks Logo

Thank you! You have successfully subscribed

Share This