Marketing podcast: listen for some great marketing tips
New marketing podcast! Click the link below for some great marketing tips! On 27th June I was very pleased to be invited on to Koast Radio’s Mind Your Own Business show. In the recording below you can hear me chatting to host Ian Conway about what marketing is,...
Brexit: 7 important marketing lessons
Time to nail my colours to the mast: I’m one of the 48% and I am shocked and disappointed by the referendum result. But the people have spoken and we all need to move forward and make the best of the situation. As always, for businesses there are both threats and...
Copywriting: why rules are made to be broken.
Today there was a minor social media storm over a billboard that TfL had commissioned at a total cost of nearly £100k (I’m clearly pitching to the wrong businesses). The poster contained the headline “TfL doesn’t make a profit because we reinvest all our income to run...
Don’t be like the Army: why reverse psychology marketing can be a risky strategy
The Army’s latest campaign is an example of reverse psychology marketing. Could this work in your marketing strategy or is it too risky? Find out in the latest Msgworks blog.
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