Copywriting: why rules are made to be broken.
Today there was a minor social media storm over a billboard that TfL had commissioned at a total cost of nearly £100k (I’m clearly pitching to the wrong businesses). The poster contained the headline “TfL doesn’t make a profit because we reinvest all our income to run...
Don’t be like the Army: why reverse psychology marketing can be a risky strategy
The Army’s latest campaign is an example of reverse psychology marketing. Could this work in your marketing strategy or is it too risky? Find out in the latest Msgworks blog.
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